July 2022

Dear Friend,

Welcome to Get on the Map with KathodeRay. This month, we explore how making changes to your community's energy infrastructure can not only protect the environment but also grow your economy. With the unprecedented amount of public funds being made available to municipalities to transition existing infrastructure to more energy-efficient alternatives, we hope you find these examples inspiring.

We begin by talking with Mayor Tom Roach of White Plains, NY. Read on to learn about how he has been inspired to take a proactive role in running a greener city government and how he’s making it happen while saving taxpayers money.

Communities around the world are investing in green hydrogen initiatives. Learn how green hydrogen is being seen as a solution to end dependence on oil and gas and expand energy capacity.

Read (or listen to) a fascinating article about exploring biomimicry as a solution for our ailing urban environments.

Finally, we introduce you to a food composting program that we are helping our home county promote.

As always, we remain committed to putting our municipal clients in the best position to succeed and assisting them in their growth for years to come.

Wishing you growth and prosperity in the communities you serve,

Warmest regards,

Marlene McTigue

New Business Development Manager & Publisher - Get on the Map
KathodeRay Media, Inc.  

Sustainability and the Economy

With green energy projects picking up steam all around the country, municipal leaders are becoming more receptive to exploring ways to convert decades-old infrastructure to greener alternatives that both save money and create a less negative impact on the environment. KathodeRay recently spoke with Mayor Tom Roach of White Plains, NY to discover how White Plains has been going green to save green.

Going Green in White Plains, NY

Green Hydrogen

Across the planet, developed nations are betting that green hydrogen made from wind and solar power can reduce our fossil fuel dependency.

This emissions-free energy alternative ignites more easily than gas and could be the key to de-carbonizing industries like shipping and aviation over the coming years. Discover what countries like Australia, China, and the U.S. are doing to speed the process along.

Green Hydrogen Projects Worldwide

Biomimicry in Urban Design

As climate change threatens mounting urban costs, experts ponder biomimicry as a solution to protect city dwellers from the worst impacts of a changing environment. This innovative form of building planning incorporates natural design elements and scalable technology (like using Ornilux windows, which mimic spider silk to reduce bird collisions) to produce more resilient and sustainable structures. Get inspired with some of the latest ideas in biomimicry from all over the world.

Is Biomimicry the Way Forward?

Free Public Composting Reduces Landfill Use

More and more economic development professionals and community leaders are starting to see the benefits of “going green”. We’re just as excited to be involved with these green initiatives, which is why we assisted Greene County, NY with their “Help Greene Grow Green” sustainable food waste management program. To help spread the message to all county residents, KathodeRay Media developed a webpage on the Greene Government site, along with supporting social media content. So far, community engagement has been fantastic – and we look forward to further supporting this crucial initiative!

How KathodeRay Can Help Re-energize
Your Community

The pandemic disrupted our communities and economies, but now is the time to build back stronger than ever. Keeping in mind current trends, like promoting your municipality’s quality of life will help revitalize your established businesses and attract new ones. Now is the time to get your community on the map! Our team is excited to help you chart this new path.

Our methods can help you create an Economic Development Marketing Plan
that will stimulate strategic revitalization and growth of your state,
county, town, or region. Learn more.